Discover what SAP CRM is and whether it s right for your business Learn from practical customer of mobility, incident management, partner channel management, and more 2nd edition: Fully updated ISBN, , ISBN portal7.info What You'll Discover. Our goal in writing . SAP Customer Relationship Management (SAP CRM) is part of the. SAP CRM Partner Channel Management. 9 The Technology and Tools Behind SAP CRM. 10 What You'll Discover. Java 2 Platform Enterprise Edition.
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Discover SAP CRM 2nd Edition - Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online. Attract and retain quality customers with SAP CRM! Cover of Discover SAP Print edition. $ ISBN pages, 2nd, updated and revised edition E-book formats: EPUB, MOBI, PDF, online. ISBN Discover how marketing, sales, and service help you build customer relationships. Real-world. by Srini Katta starting at $ Discover SAP CRM has 2 available editions to download at Alibris. , SAP Press. ISBN
Views: Transcription 1 Discount code inside! How do you read your SAP books? Whether you enjoy a traditional hardcover book, an e-book you can download and read on any device, online access, or all of the above, we ve got you covered! Online All of our newest titles are available for download and we are adding to our list of e-books everyday! Refer to each book s product page at to view available formats.
To put it simply, marketing is everything you do to make sure your customers and prospects know about your products. One of the key goals of marketing, therefore, is to generate customer awareness and demand for your products.
Like all successful activities, marketing begins with a strategy and a plan. A marketing strategy defines conceptually at a high level how you want to use your limited marketing resources to best optimize brand awareness and sales revenue to create a competitive advantage.
For example, perhaps you're a consumer packaged goods company and decide that you want to rely on in-store trade promotions — essentially paying grocery store retailers to prominently display and advertise your products in the store. Or, perhaps you're an enterprise software company that decides to launch a television and print media campaign to make a push into the lucrative small-and-medium business SMB market.
Whereas a marketing strategy defines the goals you want to accomplish, a marketing plan describes the details of how you plan to achieve those goals. With your marketing plans, you decide what your customers should know about your products or services, allowing them to distinguish your products from the many other choices available.
A marketing plan is composed of marketing plan elements, namely campaigns and trade promotions: A campaign contains information such as the campaign objectives, tactics, priority, channel email, telephone, mail, print media, etc.
A trade promotion contains information such as the trade funds or budget , trade activities, maximum price discount, maximum duration, whether there is allowed overlap with other promotions, and so on. The accuracy of enterprise information is the foundation for a business success or failure. With this book, you ll learn which SAP enterprise information management tools will help you to eliminate cracks in that foundation, and how to get started with these tools.
Explore SAP s different EIM products, assess which options are right for you, and then learn the basics of working with them. With just the right mix of overview information and hands-on, practical guidance, this book will help you ensure that all your decisions are based on clean and trusted information. Start with conceptual explanations and then dive straight into real-world application all with the help of a case study that teaches you how to meet common business intelligence requirements.
Whether you want to create objects, extract and transform data, or master the BEx tools, this book is all the help you need. You ll find step-by-step instructions and screenshots that show you how to get an SAP HANA system up and running, from concept to go-live. Skip the web search, and go straight to real data in a real system this book will help you cut through the noise.
Your credit card will not be charged for upcoming books until they ship! When stuff works, no one notices. When stuff breaks, suddenly everyone knows your name. Your most important task, then for your users and for you is to set up your system right the first time, and to keep it running effectively.
With this book, do just that. Guided by step-by-step instructions and screenshots, you ll learn how to perform the most common administration tasks in an SAP BusinessObjects system, and also get acquainted with the vital changes in the 4. Readers benefit immediately from comprehensive information on virtually all key SAP BusinessObjects-related topics, with volumes of expert insights and practical advice that can be put to use right away.
Begin with security basics and work your way to advanced concepts; along the way, you ll explore functional and data security, define a rights model, and secure data sources and universes. Step-by-step instructions ensure that you can implement important security techniques in your administration and design work. This book puts the master key to data security in your hands. No matter how much experience you have had with WebI to date, this comprehensive guide is for you.
You can either build a foundational understanding of WebI by beginning with the fundamentals; or you can jump straight into the advanced discussions that are new to the latest release, including advanced charting, formula writing, and report scheduling and distribution.
In this book, you ll quickly learn the basics of building your own dashboard and move on to customize your creations with themes, data connections, and other essential features. Build a strong foundation by understanding the features, options, themes, and commands at your disposal, and benefit from comprehensive examples and practical exercises. Benefit from numerous screenshots that show how different features will look in a dashboard and view them in color in the e-book!
Know you should be doing something with it, for it, or to it? You ll find the information you need in order to plan for and enhance Talent Management. Each chapter includes screenshots and visual aids to help you understand how all of these pieces are part of the whole, and you ll find real-world examples, case studies, and tips and tricks throughout to help bring the text to life. You ll learn about the core functionality, how it works, and how it can benefit your company.
Everything from recruitment through benefits management and payroll is explained using real-world examples and case studies.
Take your mastery of technical topics to the next level. With this detailed guide, you ll find all of the information you need for customizing employee selfservices ESS , manager self-services MSS , and the shared services center SCC.
With this book you ll learn about all of the processes of personnel planning and development, explore the functions and basic customizing, and find out how to implement and use the components of SAP ERP HCM successfully. Explore how to create forms that simplify your HR processes, align with your core business objectives, and support employee development. Whether you re setting up the software or using it, this book provides end-to-end configuration steps, business scenarios, and the dos and don ts of mapping business objectives.
This book provides you with the tools you need to get up to speed on payroll implementation and cutover, time management integration, and troubleshooting of payroll issues. Balanced coverage of payroll processes, configuration, and real-life scenarios helps you develop valuable, applicable skills.
With data at your fingertips and this comprehensive guide to BPC, quickly model new business scenarios and efficiently create and approve plans, budgets, and forecasts. This comprehensive guide covers the features, functionality, and best practices for the SAP NetWeaver version. Revised for the latest release, it explores the improvements to SAP Business Planning and Consolidation s technical architecture, user interface, and reporting functionality.
In addition to learning best practices for budgeting, planning, forecasting, and consolidation, you ll get to the heart of SAP Business Planning and Consolidation with a foundational understanding of the reporting and analysis framework.
Explore the integration of MM and FI and optimize your entire supply chain network with ease. Ensure that you have the right product, in the right place, at the right quantity and price to meet your business needs. With a practical, straightforward approach, benefit from real-world examples, troubleshooting techniques, and step-bystep descriptions to create a smooth and efficient procurement process.
Whether you re a user, super-user, or consultant, you ll find useful information to help you save time and money, increase efficiency, and work smarter. Guided by practical business workflow scenarios and customer examples, you will develop a single financial close workflow and learn how to maximize the potential of SAP s financial close solutions.
Next, critically evaluate your financial close process and create an action plan. In addition to managing your close process, proactively address disclosure management, regulatory reporting and weather regulation changes with finesse and flexibility.
Visualize your entire global close and identify issues with real time analysis and the SAP Financial Closing cockpit. Close your books in record time with this one-stop resource for all your financial closing needs! This title offers a very detailed, reader-friendly reference that will give you an in-depth overview of the key components of SAP ERP Financials.
Perfect for new users, decisionmakers, and power users, you will learn how to improve your efficiency in key financial areas, including profitability analysis, financial supply chain management, costaccounting, and more. Campaign Management. Backend ERP Integration. Warranty Management Service Resource Planning Knowledge Articles. Incentives and Commissions Management. Territory Management.
Installed Base Management. Incident Management Business Drivers Service Analytics. Service Order and Service Request. Time and Travel Management Product Configuration and Pricing Case Study.. Planning and Forecasting Quotation and Order Management.. Case Study. Complaints and Returns.
Billing and Contract Management Sales Analytics.. Opportunity Management Case Management. Contract and Entitlement Management. Activity Management. In-House Repair. Telephone and Interactive Voice Response. Demand Generation. Interaction Center Strategy Interactive Selling. Running Your Interaction Center: Operations and Administration Customer-Facing Tools and Interfaces Blended Business Scenarios Agent Desktop Productivity Tools Order to Cash..
Shared Service Centers Multi-Channel Integration. Web Auctions Catalog Management.. Consolidating Standalone Telephone.. Channel Management and SAP Partner Networking Partner Recruitment Micro Mobile Apps.
Partner Management Mobile Sales Laptop.. Web Channel Analytics. Mobile Sales Online: Multiple Support Mobile Sales Handheld. Partner Profiling and Segmentation Why Use Channel Partners? Service Management Knowledge Management Mobile Service Laptops Sybase Unwired Platform Partner Training and Certification.
Collaborative Showrooms. Partner Planning and Forecasting Distributed Order Management..
Partner Order Management Quotation and Order Management Catalog Management Channel Marketing Channel Sales Channel Sales Analytics.. Knowledge Base Partner and Channel Analytics.
Channel Service POS and Channel Inventory Account and Contact Management. Complaints and Returns Management..
Channel Marketing Funds Interactive Selling and Configuration Live Support. Service Order Management. Partner Compensation Partner Communication. Partner Locator People Integration. Process Integration Application Platform.