Principles of marketing / Philip Kotler, Gary Armstrong. -- 14th keting. He has traveled and lectured extensively throughout Europe, Asia, and South America. download Principles of Marketing A South Asian Perspective 13th Edition by Philip Kotler and Ehsan ul Haque - Paperback at best price in Dubai - UAE. PDF Drive is your search engine for PDF files. As of today Principles of marketing / Philip Kotler, Gary Armstrong. Philip Kotler - Principles Of Marketing .pdf.
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MAR INTRODUCTION TO MARKETING COURSE OUTLINE SEMESTER: SPRING FACULTY MEMBER'S DETAILS NAME: Dr. Pantelis Ioannou. Principles of Marketing book. Read 10 reviews from the world's largest community for readers. Today's marketing challenge is creating vibrant, interactiv. . portal7.info: Principles of Marketing 13th Edition a South Asian Perspective ( ) by Kotler and a great selection of similar New, Used and.
A wealth of chapter-opening, within-chapter, and end-of-chapter learning devices help students to learn, link, and apply major concepts: era Previewing the Concepts. A section at the beginning of each chapter briefly previews chapter concepts, links them with previous chapter concepts, outlines chapter learning objectives, and introduces the chapter-opening vignette. Chapter-opening marketing stories. Each chapter begins with an engaging, deeply developed marketing story that introduces the chapter material and sparks student interest. Real Marketing highlights. Each chapter contains two highlight features that provide an in-depth look at real marketing practices of large and small companies. Reviewing the Concepts.
Discuss the personal Case Study selling process, distinguishing between transaction- oriented marketing and relationship marketing. Define direct marketing and discuss its benefits to customers and companies.
Creating Competitive Advantage Discuss the need to understand competitors as well as customers through competitor analysis. Digitalization and Connectivity, Explain how companies have responded to the Internet and other powerful new technologies with e-business, and how these strategies have resulted in benefits to both downloaders and sellers.
Describe key approaches to entering international markets. Economic blocks: Define consumerism and environmentalism and explain how they affect marketing strategies. Describe the principles of socially responsible marketing. Explain the role of ethics in marketing. The students will be assigned to carry out a theoretical research in the existing literature over the topics covered in the course outline, or to carry out an exercise using the Internet.
The faculty member will determine the character of the assignment. The students are requested to deliver their assignments on an individual or group basis and on time. Although collaboration among the students for the preparation of the assignments is encouraged, students should avoid copying. Presentations and discussions over the assignments will follow. Mid-term examination: The mid-term examination will be of two and a half hours.
Final Examination: The final examination will be of two hours. It will be comprehensive and it will test the students on the material covered during the semester. Students are expected to attend the classes regularly and be punctual.
Office hours: Humane matters: Inform your faculty member for any un-expectancies that may occur, thus not allowing you to carry out your responsibilities. You are advised to visit regularly the library of our College and read articles published in academic journals. I recommend you studying regularly among others, articles of your interest, published in international journals. Related Papers. Major influences on business downloader behaviour.
List and discuss the major bases for will be adopted for the project. Market segmentation, Segmenting variables, Targeting, Micromarketing, Positioning maps, Positioning positions Chapter 7 5 Product, Services, and Branding Strategies Discussion Questions Define product and the major classifications of products and services.
Discuss branding strategy—the decisions companies make in building and managing their brands. List and define the steps in the 3 new-product development process. Describe the stages of the product life cycle. Factors affecting price decisions, define costs, External factors affecting pricing decisions, The market and demand, Price elasticity of demand, Major consideration ns in setting price, Pricing approaches, Test Cost-based pricing, Break-even, Value-based pricing, Competition based pricing Pricing Strategies Describe the major strategies for pricing initiative and new products.
Explain how companies find a set of prices that maximizes the profits from the total product mix. Discuss how companies adjust their prices to take into account different types of customers and situations.
Discuss the key issues related to initiating and responding to price changes. New-product pricing strategies, Chapters 10 and 11 7 Marketing Channels and Supply Chain Discussion Questions Management The nature and importance of marketing channels.
Identify the major channel alternatives open to a company. Discuss the nature and importance of marketing logistics and integrated supply chain management.
Describe the major types of retailers and give examples of each. Identify the major types of wholesalers and give examples of each. Explain the marketing decisions facing retailers and wholesalers. Focus on Technology. Application exercises at the end of each chapter provide discussion on important and emerging marketing technologies in this digital age.
Focus on Ethics. Situation descriptions and questions highlight important issues in marketing ethics at the end of each chapter. Preface xw A successful marketing course requires more than a well-written book. Today's classroom requires a dedicated teacher and a fully integrated teaching system. A total package of teaching and learning supplements extends this edition's emphasis on creating value for both the student and instructor.
The following aids support Principles of Marketing. Supplements for Instructors The following supplements are available to adopting instructors. This Instructor's Manual includes a chapter overview, objectives, a detailed lecture outline incorporating key terms, text art, chapter objectives, and references to various pedagogical elements , and support for end-of-chapter material.
Also included within each chapter is a section that offers barriers to effective learning, student projectslassignments, as well as an outside example, all of which provide a springboard for innovative learning experiences in the classroom. Video Case Notes, offering a brief summary of each segment, along with answers to the case questions in the text, as well as teaching ideas on how to present the material in class are also offered in the Instructor's Manual. Visit the Instructor's Resource Center Online www.
Annotated Instructor's Notes, which serve as a quick reference for the entire supplements package. Suggestions for using materials from the Instructor's Manual, Powerpoint slides, Test Item File, Video Library, and online material are offered for each section within every chapter. An additional set of exercises are offered here, not found in the textbook. Suggested answers are provided as well. Featuring more than 3, questions, questions per chapter, this Test Item File has been written specifically for the twelfth edition.
Each chapter consists of multiple-choice, truelfalse, xxvi Preface short-answer, and essay questions, with page references and difficulty level provided for each question. New to this edition is the introduction of small-business cases, offering ten essay questions per chapter.
Additionally, the questions are offered in two categories-General Concept and Application. The application questions provide real-life situations that take students beyond basic chapter concepts and vocabulary and ask them to apply their newly learned marketing skills.
The Web site www. For most texts, resources are also available for course management platforms such as Blackboard, WebCT, and Course Compass. It gets better. As a registered faculty member, you can log in directly to download resource files and receive immediate access and instructions for installing Course Management content to your campus server. Need help? Our dedicated technical support team is ready to assist instructors with questions about the media supplements that accompany this text.
Visit All instructor resources in one place. It's your choice. Available via a password-protected site at www. Resources include: Instructor's Manual: View chapter-by-chapter or download the entire manual as a.
Test Item File: View chapter-by-chapter or download the entire test item file as a. Ilnage bank on CD only : Access many of the images, ads, and illustrations featured in the text. Ideal for PowerPoint customization. That's why we offer instructors more than one option. No animation or forms of rich media are integrated, which makes the total file size manageable and easier to share online or via e-mail.
BASIC was also designed for instructors who prefer to customize PowerPoints and want to be spared from having to strip out animation, embedded files, or other media rich features.
PowerPoint MEDIA RICH on CD only : This media-rich alternative includes basic outlines and key points from each chapter, plus advertisements and art from the text, images not included in the text, discussion questions, Web links, and embedded video snippets from the accompanying video library.
This is the best option for a complete presenta. Instructors who are interested in making CRS a part of their course should contact their Prentice Hall representative for details and a demonstration.
CRS is a fun and easy way to make your classroom more interactive. Online Courses: See OneKey below. The video library features 20 exciting segments for this edition.
All segments are available online www. Here are just a few of the videos offered: GE and pricing strategies Harley-Davidson and how brand image is managed through global marketing strategies NineMSN and its strategies in direct marketing American Express and the modern marketing environment The NFL and the importance of social responsibility Eaton's approach to B2B issues, including downloader behavior Hasbro's views on distribution channels and logistics management Wild Planet's strategies in the consumer m d e t s Features 15 to 20 color acetates per chapter selected from the media-rich set of PowerPoints, which includes images fiom the text.
Only Prentice Wall can offer students 16 weeks of access to a special AdCritic.
An access code is available only when shrink-wrapped with a Prentice Hall text, so be sure and specify the appropriate package with your local bookstore in advance. Please visit www. Resources include: Quizzing for review Case Pilot to aid in analyzing cases 69 Marketing Toolkit: Interactive Modules to aid in review of understanding key concepts ra Marketing Updates: Bringing current articles to the classroom Critical Thinking Problems rn Learning Modules Much more OneKey requires an access code, which professors can ask to be shrink-wrapped with new copies of this text.
Please contact your local sales representative for the correct ISBN. Codes may also be downloadd separately at www. It consists of detailed chapter outlines, student exercises, plus exercises correlated to awardwinning print advertisements.
There is also a section providing suggested answers for all xxviii Preface exercises, offering the students feedback on their responses. The study guide can be packaged at a low cost with new copies of this text.
The study guide can also be downloadd separately at www. The Concept Check Quiz is to be administered prior to reviewing the chapter, in order to assess the student's initial understanding. The Concept Challenge Quiz is to be administered after reviewing the chapter. SafariX WebBooks offer study advantages no print textbook can match.
With an Internet-enhanced SafariX WebBook, students can search the entire text for key concepts; navigate easily to a page number, reading assignment, or chapter; or bookmark important pages or sections for quick review at a later date. Organizing study notes has never been easier! Ability to print pages on the fly, making critical content available for offline study and review.
Prentice Hall is pleased to be the first publisher to offer students a new choice in how they download and access required or recommended course textbooks. For details and a demonstration, visit www. Glaesr;ooan Response: Systems QCRSQ This exciting new wireless polling technology makes classrooms, no matter how large or small, even more interactive because it enables instructors to pose questions to their students, record results, and display those results instantly.
Students answer questions using compact remote-control-style transmitters. Prentice Hall has partnerships with leading classroom response systems providers and can show you everything you need to know about setting up and using a CRS system. We'll provide the classroom hardware, software, and support and show you how your students can save. Preface mix Study on the go with VangoNotes-chapter reviews from your text in downloadable mp3 format.
Now wherever you are-whatever you're doing-you can study by listening to the following for each chapter of your textbook: 5 Heor it. Big Ideas: Your "need to know" for each chapter Practice Test: A gut check for the Big Ideas-tells you if you need to keep studying Key Terms: Audio "flashcards" to help you review key concepts and terms e Rapid Review: A quick drill session-use it right before your test VangoNotes are flexible; download all the material directly to your player, or only the chapters you need.
And they're efficient. Use them in your car, at the gym, walking to class, or wherever. So get yours today at VangoNotes.
And get studying. No book is the work only of its authors. We greatly appreciate the valuable contributions of several people who helped make this new edition possible. We owe very special thanks to Keri Miksza for her deep and valuable involvement and advice throughout every phase of the project.
We thank Andrew Norman of Drake University for his skillful development of company cases and for his assistance in preparing selected marketing stories. Thanks also go to Laurie Babin of the University of Southern Mississippi for her dedicated efforts in preparing the new Marketing by the Numbers appendix; Deborah Utter of Boston University for her able development of the end-of-chapter material; Marian Burk Wood for her help in creating the Marketing Plan appendix; and Mandy Roylance for her good work on the video cases.
Many reviewers at other colleges and universities provided valuable comments and suggestions for this and previous editions. Zaenglein, Northern Michigan University We also owe a great deal to the people at Prentice Hall who helped develop this book. Project Manager Melissa Pellerano provided valuable support and assistance and ably m q aged many facets of this complex revision project. We are proud to be associated with the fine professionals at Prentice Hall. To them, we dedicate this book.
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