The Fortune Cookie Principle summary shows you why your business If you want to save this summary for later, download the free PDF and. The Fortune Cookie Principle book. Read 41 reviews from the world's largest community for readers. This should be the next book you read. Urgent, levera. The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One,- “This should be the next book you read.
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I've been working to get my new book into your hands for the past nine months, so I'm thrilled to let you know that The Fortune Cookie Principle. Editorial Reviews. About the Author. Bernadette Jiwa is the #1 Bestselling Author of 'Make Your Idea Matter' and was voted Australia's Best Business Blogger in. Praise for The Fortune Cookie Principle “This should be the next book you read. Ur- gent, leveraged and useful, it will change your business like nothing else.
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling. Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you. Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world - to create an idea that flies.
I really enjoyed this book. It was informative, thought-provoking and interesting.
I will probably listen to it again. Lots of things to chew on after listening to this. Love the narrator's accent: Clear and interesting Going to listen to more of her books now. Well done. Helpful applicable information,reinforcement of the power of storytelling. I would highly recommend this book to start ups. While some parts of the book lacked a bit of meat and practical advice, I enjoyed Bernadette's book. She is the narrator, which makes the book more enjoyable, maybe because of her accent.
Bernadette is clear and easy to understand for all levels of marketing skill. Some of the main topics and ideas found on this book are critical for marketers to understand, such as the main one, a topic I have blogged about a few times myself: Value comes from how a product makes you feel, now only what a product is. I recently read the Kindle version of Differentiate, by the same author, which is also a good book. I recommend The Fortune Cookie Principle to any marketer or business owner.
Pretty good, it makes you think about things from a different angle, although at points it's not quite realistic about business. What a really great book. Listened to it on audible and it was superb. Easy to listen to and dip and out of whilst driving. Would highly recommend to anyone. I enjoyed listening to this book, the points were well thought out and the case-studies entertaining.
There is nothing particularly new covered here but I would recommend it nevertheless. Bernadette Jiwa.
Narrated by: Non-member price: Get it free with day trial. Cancel anytime. People who bought this also bought Bernadette Jiwa Narrated by: Bernadette Jiwa Length: Rework By: Mike Chamberlain Length: The Dip By: Seth Godin Narrated by: Seth Godin Length: Allan Dib Narrated by: Joel Richards Length: Morgan Brown, Sean Ellis Narrated by: Morgan Brown, Sean Ellis Length: Create a Mass of Raving Fans Ryan Levesque Narrated by: Tom Parks Length: Ryan Holiday Narrated by: Ryan Holiday Length: Publisher's Summary It's not how good you are.
Critic Reviews "This should be the next audiobook you listen to. Urgent, leveraged and useful, it will change your business like nothing else. What members say Average Customer Ratings Overall.
site Reviews. Sort by: Most Helpful Most Recent. Anonymous User Lots of great nuggets to implement right away! Pelto Great nibbles Would you consider the audio edition of The Fortune Cookie Principle to be better than the print version? No Any additional comments? Tony Jacobson Solid and inspirational There were great stories and good solid principles that were shared in this book. Victor Bite sized audiobook with Tons of insights This book distills the information down to easy to understand ideas.
Esdee35 Food for thought I really enjoyed this book. Dad4home Tal Zilberman A must-have to anyone who makes products Love the narrator's accent: Bob Coakley Carl Met expectations. Gerardo A Dada Lots of Insight.
Recommended for Marketers While some parts of the book lacked a bit of meat and practical advice, I enjoyed Bernadette's book. site Customer Miriam Oladejo Interesting examples Pretty good, it makes you think about things from a different angle, although at points it's not quite realistic about business. I was disappointed and pretty uninspired. I finished the book not remembering what "the fortune cookie principle" actually is, but I remember when I was at that part that it seemed like a stretch.
Aug 07, Jonathan Brooker rated it really liked it. To be honest, I'm still not sure that I totally understand or even agree with the title of the book. The author repeatedly mentioned how we download a fortune cookie, but this may be a cultural difference since I believe she resides in Australia, because we certainly don't pay separately for a fortune cookie in America.
Leaving the title aside because it's not really that bad either way, I suppose , I thoroughly enjoyed this book! It's wild for me to imagine these days, but Jiwa offers in the beginni To be honest, I'm still not sure that I totally understand or even agree with the title of the book.
It's wild for me to imagine these days, but Jiwa offers in the beginning a desire to help in a specific way, lays out what that way will look like, then actually delivers on it and ends at the very time the content has ended and not a moment longer. There were plenty of communicable concepts for me to use and relate to my situation. A healthy dose of examples were given simply as illustrations rather than "you need to believe this is true only because it happened for this one business I'm telling you about.
I don't often pay any attention to those types of things because they feel like a way to add a few more pages and don't seem as intentional as the content of the chapter, but not the case here!
This was a good book at making marketing feeling accessible and practical to a small business or a solopreneur. She makes it relevant and gets the gears turning. It's about telling the story of your business and addressing how your customers feel. Sep 12, Edgar rated it really liked it. Good book about really deep thinking about your organization's brand.
What universal problems are you addressing? Who stands to benefit from your solution? How are those problems otherwise solved? What if those problems aren't solved? How are you spreading the word? Required reading for marketers With a fluid, rapid style, and relevant case studies, Jiwa makes her case convincingly.
If I were still teaching, this would be required reading for my students. If you need to sell something read it We all need to sell something.
The story is essential that makes up a large part of your brand. May 06, Harmony T. A great introductory book on viewing branding as story telling and why it matters to all business owners.
The exercises are helpful. This book is not a comprehensive branding book. May 13, Marcelo Bahia rated it liked it Shelves: A few cool examples and stories, but not much more than that. It might help you to have one or two new ideas for your business, but there are other books which are more research-backed and give you more bang for the buck on that front.
I would suggest Blue Ocean Strategy: Or maybe The Good Jobs Strategy: How the Smartest Compani A few cool examples and stories, but not much more than that.
How the Smartest Companies Invest in Employees to Lower Costs and Boost Profits , which looks at similar issues from a treat-your-employee-well perspective and even has some examples that are also mentioned in Jiwa's book. Feb 07, Sue Cartwright rated it it was amazing. An important book that looks at 'new marketing' at a time when people are easier to reach, but much harder to engage. Bernadette expands on the concept of 'real marketing' which needs to be built into what we do and why we do it to create a deeper impact, and leave a lasting impression that's 'as powerful as a smile.
Each section ends with 'Questions for you' that encourage us to consider how we can integrate real marketing into all aspects of our business. Inspiring and thought-provoking I highly recommend this book to anyone who has a business, is starting a business, or who is dreaming about a business.
The author relates through a myriad of examples how great companies, large and small, told the story of their brand. It's about how you need to find out what your story is and develop ways to get your story out. Most helpful are the questions at the end of each chapter. They will help you think properly about your story and how you might want to tel Inspiring and thought-provoking I highly recommend this book to anyone who has a business, is starting a business, or who is dreaming about a business.
They will help you think properly about your story and how you might want to tell it. I intend to use those questions to hone my own story about G-Men Productions. Then we are going to rebuild everything we have to tell that story. Because we are not telling our story yet and that is going to change.
Jan 15, Sara Mutchler rated it really liked it. Great book for anyone who has a business, is considering starting a business, or works with businesses in a marketing capacity. The author shares many examples of how companies, large and small, tell the story of their brand. She also explains how important it is to have a clear vision and story in an age when advertising is less about traditional "ads" and more about social media and what people share about you.
I really loved this book, a very quick read with interesting examples. Not a ton of Great book for anyone who has a business, is considering starting a business, or works with businesses in a marketing capacity. Not a ton of details but that's the point--it's not the minute details that matter, it's how you make your customer feel. Aug 12, Nate rated it liked it. Everyone has had the experience where they are sitting around with a couple of friends getting deep into conversation when suddenly they come up with a great metaphor accidentally.
Your business is like a fortune cookie, the product you sell is like the cookie and your story is like the fortune inside the cookie. You can get people to want a product with a story that gets your customers emotionally interested in it. The book was written to support the metaphor by using several real life stories Everyone has had the experience where they are sitting around with a couple of friends getting deep into conversation when suddenly they come up with a great metaphor accidentally.
The book was written to support the metaphor by using several real life stories of various companies that have nice stories. May 24, Brad Henderson rated it liked it. I read this book because it had a high recommendation from Seth Godin. What you get out of this book will depend on what your objective is for reading it. If you want to learn proven strategies for building a brand and telling your story this is not the book for you, or me, which is why I only gave it 3 stars.
If you want interesting examples of divergent paths brands took to build a personality you might find it more useful. Without the interesting ideas this book is a 1 or 2 star book.
Dec 14, Juan Castro rated it really liked it Shelves: The cookie is the product you sell.
But what your customers are really after is the fortune, the feelings and emotions behind what your brand and products stands for. Is not marketing, is brand building though storytelling.
Conceptualizing Storytelling as the synergy and momentum build in everything that touches your customer experience with your brand and the following stories of past customers that become ambassadors or executioners of your brand.
Good read. Sep 09, Elizabeth rated it really liked it. This book doesn't say anything new. It's not revolutionary. What it is is well organized, digestible, and engaging. The chapters are short and to the point, with questions at the end of each case chapter for you to work through in your own regarding your business.
I just finished the book and plan on going back through to answer the questions next. Aug 23, Sarat rated it it was amazing. Truly brilliant book that simplifies marketing, brand and storytelling by using contemporary examples we can all associate with and understand.
I love the questions at the end of each chapter which become a workbook to define your own brand story. Definitely one that has inspired some real action and results for us. Incredible Branding Stories This is how I describe this one. Definitely have to go back through it to make sure I'm implementing everything I've read. Great stuff here. Sep 14, Snow Queen rated it liked it. Like somebody had said, this book is a reminder of previously known theories rather than anything new.
What's good is that it contains up-to-date cases and information. Not bad indeed, but not really eye-opening. For those of us who Have a business or are thinking about starting on. This book takes an honest and ethical approach to running business. A truly refreshing read. Highly recommended. Nov 12, Helen rated it it was amazing. Read it in one go on the plane.
Will use it in the future as part of work on branding and marketing. The book is full of stories and questions one should ask while writing their own story. Easy to read and use. Mar 03, Dan MacInnis rated it really liked it. Loved this book as it is based on the principle of your product or service is more than just the item, it is the story and the experience.
Bernadette has uncovered something that we should be talking about when we are building brands.