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TABLE OF CONTENTS. TOP STEVE JOBS QUOTES. 3. THE COMEBACK KID. 6. ON THE JOB. 8. LESSON #1: CONNECT THE DOTS. LESSON #2: DON'T. Steve Jobs's 13 Most Inspiring Quotes. Words of wisdom from the former Apple executive With a life as storied as he had, it's no wonder that Steve Jobs is. ‣Top Steve Jobs Quotes. ‣The saddest news of this week is the death of Apple co-founder and technology visionary, Steve Jobs. We might have lost the.
In he founded Apple together with his friend Steve Wozniak. This was followed by the Apple II, which sold 2 million units worldwide quickly making Steve Jobs famous and wealthy. In , following a long power struggle with Sculley, Jobs was fired from his own company. During this time he started a new company called NeXT and another company called Pixar. Pixar went on to create the first computer-animated film, Toy Story. Under his renewed leadership Apple would successfully develop and launch the iMac, the iPod, the iPhone and the iPad, launching the different products in a multi-year pace in his famous keynotes and making his company the highest valued company in the world.
They do. These waves of technology, you can see them way before they happen, and you just have to choose wisely which ones you're going to surf.
If you choose unwisely, then you can waste a lot of energy, but if you choose wisely it actually unfolds fairly slowly. It takes years. One of our biggest insights [years ago] was that we didn't want to get into any business where we didn't own or control the primary technology because you'll get your head handed to you.
We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do. So you can't go out and ask people, you know, what the next big [thing. He said, 'If I'd have asked my customers what they wanted, they would have told me 'A faster horse. People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all.
It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of many of the things we haven't done as the things we have done. My job is to make them better.
My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects. And to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be. It's just finding the needles in the haystack. We do it ourselves and we spend a lot of time at it. I've participated in the hiring of maybe 5,plus people in my life.
So I take it very seriously. You can't know enough in a one-hour interview. So, in the end, it's ultimately based on your gut. How do I feel about this person? What are they like when they're challenged? Why are they here? I ask everybody that: 'Why are you here? It's the meta-data. I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble. And the board would have some good choices about who to pick as CEO.
My job is to make the whole executive team good enough to be successors, so that's what I try to do. About 10, of them are in the stores. And my job is to work with sort of the top people, that's what I do. That doesn't mean they're all vice presidents. Some of them are just key individual contributors. So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of people, get different people together to explore different aspects of it quietly, and, you know - just explore things.
We don't hire consultants. The only consultants I've ever hired in my 10 years is one firm to analyze Gateway's retail strategy so I would not make some of the same mistakes they made [when launching Apple's retail stores]. But we never hire consultants, per se. We just want to make great products. Because this is our life. Life is brief, and then you die, you know?
So this is what we've chosen to do with our life. We could be sitting in a monastery somewhere in Japan. It's not about money. It's about the people you have, how you're led, and how much you get it. Much harder. I do it because that's my job. But when I look at people when this happens, I also think of them as being 5 years old. And I think that person could be me coming home to tell my wife and kids that I just got laid off.
Or that could be one of my kids in 20 years. I never took it so personally before. Life is short, and we're all going to die really soon.
It's true, you know. You go to your computer when you want to turn your brain on. Those are not the same. He really wanted to make it into a Porsche.
He spent all his spare money and time accessorizing this VW, making it look and sound loud. By the time he was done, he did not have a Porsche. He had a loud, ugly VW. Of course, building a very strong company and a foundation of talent and culture is essential over the long run to keep making great products. On the other hand, to me, the company is one of humanity's most amazing inventions.
It's totally abstract. Sure, you have to build something with bricks and mortar to put the people in, but basically a company is this abstract construct we've invented, and it's incredibly powerful. I'm old enough to have been able to know these guys. I met Andy Grove when I was I called him and told him I'd heard he was really good at operations and asked if I could take him out to lunch. I did that with others too. These guys were all company builders, and the gestalt of Silicon Valley at that time made a big impression on me.
There are people around here who start companies just to make money, but the great companies, well, that's not what they're about.
I just get up in the morning and it's a new day. Somebody told me when I was 17 to live each day as if it were my last, and that one day I'd be right. I am at a stage where I don't have to do things just to get by. But then I've always been that way because I've never really cared about money that much. I guess what I'm trying to say is that I feel the same way now as I felt when I was If they keep on risking failure, they're still artists.
Dylan and Picasso were always risking failure. This Apple thing is that way for me.
I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn't really care, because this is what I want to do. If I try my best and fail, well, I tried my best. What makes you become conservative is realizing that you have something to lose.
Remember The Whole Earth Catalog? The last edition had a photo on the back cover of a remote country road you might find yourself on while hitchhiking up to Oregon. It was a beautiful shot, and it had a caption that really grabbed me. It said: 'Stay hungry. Stay foolish. It's wisdom. If you're inspiring to other people, it makes an impression on them. For example, I hear people at Disney talking about what it was like to work with Walt.
They loved him. I know that people at Pixar are going to talk about their days with John Lasseter in the same way. Who knows? Maybe someday somebody will feel that way about working with me. I have no idea. This process made the Macintosh very easy to use. The Macintosh did not sell well to businesses, however. It lacked features other personal computers had, such as a corresponding high quality printer. The failure of the Macintosh signaled the beginning of Jobs's downfall at Apple.
Jobs resigned in from the company he had helped found, though he retained his title as chairman of its board of directors. Late in the NeXT computer was introduced at a large gala event in San Francisco, aimed at the educational market. Initial reactions were generally good. The product was very user - friendly, and had a fast processing speed, excellent graphics displays, and an outstanding sound system.
Despite the warm reception, however, the NeXT machine never caught on. It was too costly, had a black-and-white screen, and could not be linked to other computers or run common software.
In Jobs downloadd a small company called Pixar from filmmaker George Lucas —. Pixar specialized in computer animation. Nine years later Pixar released Toy Story, a huge box office hit. All these films have been extremely successful. Monsters, Inc. Jobs returned to Apple as a part-time consultant to the chief executive officer CEO.
The following year, in a surprising event, Apple entered into a partnership with its competitor Microsoft. The two companies, according to the New York Times, "agreed to cooperate on several sales and technology fronts.
In November Jobs announced Apple would sell computers directly to users over the Internet and by telephone. The Apple Store became a runaway success. Within a week it was the third-largest e-commerce site on the Internet.
In Jobs announced the release of the iMac, which featured powerful computing at an affordable price. The iBook was unveiled in July This is a clam-shaped laptop that is available in bright colors. It includes Apple's AirPort, a computer version of the cordless phone that would allow the user to surf the Internet wirelessly. In January Jobs unveiled Apple's new Internet strategy.
It included a group of Macintosh-only Internet-based applications. Jobs also announced that he was becoming the permanent CEO of Apple. In a February Time magazine article, Jobs said, "The thing that drives me and my colleagues … is that you see something very compelling to you, and you don't quite know how to get it, but you know, sometimes intuitively, it's within your grasp.
And it's worth putting in years of your life to make it come into existence. He was instrumental in launching the age of the personal computer. Steve Jobs is truly a computer industry visionary. Building his legacy The resurgence of Steve's cancer was a painful reminder that it was time to 'put his affairs in order' before his passing — and he did.
He made sure that Apple was ready to operate without him: in late , he hired the dean of the Yale School of Management to create 'Apple University', a sort of internal business track to groom future Apple executives by exposing them to the Apple ways of doing business, through actual case studies in the history of the company.
He also consolidated his executive team and agreed with the board that his natural successor would be his second in command, COO Tim Cook. Finally, at his last public appearance in June , he unveiled his plans for the future Apple campus in Cupertino, a huge spaceship-sized building in the shape of a perfect circle. All of this was in place when, because of his increasingly deteriorating health, he resigned as Apple CEO on August 24, Jobs also prepared his personal legacy.
In , he finally started giving interviews to journalist Walter Isaacson to prepare for his first and only authorized biography, giving him his perspective on his life and career.
He also spent his last days designing a boat for his family on which he hoped to travel the world. Unfortunately, death took him too soon, and he died peacefully at home on October 5, , surrounded by his family — the day following the introduction of the iPhone 4S, an Apple event that he watched from his deathbed.
Don't be trapped by dogma - which is living with the that we have ever come up results of other people's thinking. Don't let the noise of others' with. And most a bicycle for our minds. One home you should go do something else wonderful, not dwell on it run is much better than two for too long.
Don't don't want to die to get there. And yet death is the destination lose faith. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.
So you have to trust that the truly satisfied is to do what dots will somehow connect in your future. You have to trust you believe is great work. This And the only way to do approach has never let me down, and it has made all the great work is to love what difference in my life.
If you haven't found it yet, keep looking. Don't settle. But it's worth it in the end because once you get there, you can move mountains. Design is artist, you have to not look how it works. Some people think design means how it looks.
But of course, if you dig deeper, it's really how whoever you were and it works. They're done by a change things… They push the human race forward, and team of people.
It's not about are influencing the future. It's about the people you have, how you're led, and Steve Jobs how much you get it. Picasso had a saying: good artists copy, great artists steal.
When you ask creative chosen to downsize, and people how they did something, they feel a little guilty maybe that was the right because they didn't really do it, they just saw something. It thing for them. We chose a seemed obvious to them after a while. That's because they different path. Our belief were able to connect experiences they've had and synthesize was that if we kept putting new things.
So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. And we are ends up expressing itself in successive outer layers of the calling it iPhone! Today product or service. The iMac is not just the color or Apple is going to reinvent translucence or the shape of the shell.
The essence of the iMac the phone. That doesn't mean we fabulously rich, they're don't have process. Apple is a very disciplined company, and gypping themselves out of we have great processes.
But that's not what it's about. We just know know their values or how there's something much bigger than any of us here. We built it for ourselves. We were the reason for most people to group of people who were going to judge whether it was great download a computer for the or not. We weren't going to go out and do market research. They also happened to be the best life and the thread of computer scientists in the world.
But if it hadn't been Apple weave in and out of computer science, these people would have been doing each other, like a tapestry. My job is to create a space for them, to Jobs clear out the rest of the organization and keep it at bay.
It's interior lose. You are already naked. There is no reason not to follow decorating.
It's the fabric your heart. They make it by being Wal-Mart. Jobs We make it by innovation. Innovation has it invented the graphical virtually ceased.
Microsoft dominates with very little user interface as we know innovation. That's over.
Apple lost. The desktop market has it eight years later with entered the dark ages, and it's going to be in the dark ages for the introduction of the the next 10 years, or certainly for the rest of this decade. But then, the Steve Jobs company had a decade in which it took a nap. What will it be able to do ten or 20 years these details so it's easy from now, or 50 years from now? We're supposed to be really good at this.
And it is the intimate want when they've never interaction between the operating system and the hardware seen anything remotely that allows us to do that. There is no intimate interaction like it. He was, like, the first person I met who knew more bigger than BMW's or electronics than I did at that point.
We became good friends, Mercedes's or Porsche's in because we shared an interest in computers and we had a the automotive market. We pulled all kinds of pranks together. And over return to Apple to make a the course of the last 10 years, Microsoft accomplished both fortune. I've been very of those goals. And now they are completely lost. I you give them tools, they'll do wonderful things with them. The networks have conspired to dumb us down. The Jobs networks are in business to give people exactly what they want.
I have a from Apple was the best somewhat more pessimistic view of people in groups. And I thing that could have ever remain extremely concerned when I see what's happening in happened to me. The our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country heaviness of being a better place for our kids. Because they're harder. They're much more stressful the cemetery doesn't matter emotionally. And you usually go through a period where to me.
Going to bed at everybody tells you that you've completely failed. There are downsides to everything; there Steve Jobs are unintended consequences to everything.
I don't think that anymore. They work, or they don't work. It's people you have faith in or They will get something not. Yeah, sure, I'm still optimistic I mean, I get pessimistic that's already been sometimes but not for long. And as you know, Apple strives the original inventor. Having children really changes your view yet, keep looking.
Don't on these things. We're born, we live for a brief instant, and we settle.