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According to Richard Zeoli RZ , we can overcome any challenge — professional or personal — through effective communication. We can express our feelings better, become more confident, persuade others, sell a product or service more convincingly, shine at a job interview, make more money, and improve our personal and career situation.
A pretty impressive list of benefits I would say! RZ would argue that both are important. But to be a really outstanding speaker you need to know and do more. You have to be aware of the seven timeless principles in connecting with your audience that he teaches in his book.
To be sure, you need to know how to introduce your talk to catch the interest of your audience. Also, you need to know how to conclude your presentation. Most importantly, however, you need to know how to be yourself.
It will make your message all the more powerful, concise and effective.
The good news is that good communicators are made. The bad news is that you have to constantly work at it, just like anything else if you want to be remarkable.
They hire a coach. Or they just do it a lot. In one of the many valuable activities appearing throughout the book, RZ suggests you ask yourself these questions: What is your greatest strength as a speaker?
What are your greatest challenges? How would your rate on scale of , your greatest anxiety before speaking, during speaking, and after speaking? Who are your favorite speakers and why? Here is one of the memorable quotations that RZ uses when dealing with fear.
Which means if you are like the majority of people at a funeral, you would rather be in the casket than giving the eulogy. Another common fear that people have is standing in front of a seated group. See yourself standing in front of people being calm, clear and focused. Michael Jordan, one of the all-time great American basketball guards, would spend hours a day visualizing himself making the big shot and winning the game.
Picture yourself achieving your goals. If you picture with intensity the scenarios you want, your mind has a funny way of making that happen. There is no magic formula according to RZ.
Practice speaking on a consistent basis. One of the best things you can do is talk in front of a full-length mirror. Describe the speech communication process C6. Demonstrate ethical and effective public speaking skills C3. Organize speech taking into account its topic, purpose, audience, supporting ideas and the beginning and end of the speech C5. Present a speech using appropriate language and delivery techniques CS1.
The art of public speaking 10th Ed. Boston: McGraw-Hill. Public speaking: The evolving art. Boston: Wadsworth. Devito, J. The essential elements of public speaking 4th Ed. Boston: Pearson Education, Inc. Engleberg, I.
New Jersey: Pearson Education, Inc. Grice, G.
Mastering public speaking 8th Ed.