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Minimal text makes this post-click landing page easy to get through. An arrow serves as a visual cue, guiding visitors toward the CTA button.
Links in the navigation menu serve as exit routes off the page. Workamajig Text above the form lets prospects know what they need to do to download. Bulleted copy conveys the benefits of downloading the ebook. Instead of telling the visitors what the guide is, tell them what they can do with it. A logo linked to the homepage gives visitors the opportunity to escape without converting. Most of the human efforts are devoted to meeting the basic needs for good, clothing and shelter. Early industrial stage: During this stage producers attempt to increase their productivity by increasing the amount of physical capital available and by improving work processes through product standardization.
Importance of marketing increases because marketing includes branding storage, transportation, standardization and grading etc.
Industrial stage: During this stage producers have achieved a high level of output. The main problem in this stage is to generate sufficient demand, employment and income. The role of marketing increase during this stage of economic development. Some new marketing function such as: product planning, product design, product packaging, promotion, customer service, sales analysis and marketing research, etch has been given much importance.
Post-industrial stage: in this economic development, the living pattern of the society took a rapid change. With the increase in per- capita income the downloading power of general public increases.
Now people are less interested in quality of their goods and more interested in the quality of their lives. Marketing in this stage not only concerned with consumer satisfaction, but also concerned with consumer welfare.
Importance of marketing in Developed Economy :- In developed economics the volume of production in generally more than the demand.
Importance of Marketing in Underdeveloped Economy: Marketing has a special significance in underdeveloped economies. A rapid development of the economy is possible only by adopting the modern methods of marketing.
Infect, marketing in underdeveloped economics is still line its infancy. Industrialisation and organisation go hand in hand with application of modern refinements in the field of marketing. Marketing is the most important multiplier and an effective engine of development. It mobilizes latest economic energy and thus, is the creator of business activities.
Importance of marketing in a developing country: The importance of marketing in developing countries has been well indicated by Prof. Drucker, according to him marketing plays a critical role in respect of development of developing countries, in the following manners:- i Development of marketing leads to the integration of various economic sectors of the nations such as agriculture and industry.
A correct understanding of marketing concept is fundamental to the study of modern marketing and marketing management.
In any walk of life, thinking precedes doing; the way of thinking that determines the very course of action. A concept is a philosophy, an attitude a course of thinking, an idea or a notion relating to any aspect of divine and human creations. According to Prof. Philip Kotler, Marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction, as the key to satisfying organizational goals. Production Orientation Concept: Till , there prevailed a strong feeling that whenever a firm has a good product, it results in automatic consumer response and that needed little or no promotional efforts.
The assumptions of this concept are i any thing that can be produced can am sold. This concept can be illustrated as under :- Under this concept, production is the starting point. The product acceptability occurs after the product is produced. Sales Orientation Philosophy: The failures of the production orientation philosophy of s paved the way for change in the outlook that was possible during s.
This reshaped philosophy was sales orientation that holds good to a certain extent even today. It states tat mere making available the best product is not enough; it is futile unless the firm resorts to aggressive salesmanship.
Effective sales-promotion, advertising and public-relations are of top importance.
High pressure salesmanship and heavy doses of advertising are a must to move the products of the firm. The essence of sales-orientation philosophy is Goods are not bought but sold.
The maker of product must say that his product is best and he fails if he keeps mum. The assumptions of this philosophy are i Producing the best possible product. It can be illustrated as under : The philosophy has been prevailing since It is more prevalent in selling all kinds of insurance policies, consumer non-durables and consumer durable products, particularly the status symbols.
Customer orientation Philosophy : This philosophy was brought into play during s and points out the fundamental task of business undertaking is to study and understand the needs, wants, desires and values of potential consumers and produce the goods in the light of customer rather than the product. The enterprise is to commence with the consumer and end with requisite product. It emphasizes the role of marketing research well before the product is made available in the market place.
The assumptions are: 1. The firm should produce only that first product as desired by the consumer. The management is to integrate all its activities in order to develop programmes to satisfy the consumer wants.
The Management is to be guided by long range profit goals rather than quick sales. It can be illustrated as under :- This means a radical change in the philosophy. The meanest two basics changes namely i move from production to market orientation.
Since , this philosophy is in vogue and will continue so long as consumer is the kind of the market. Social Orientation Philosophy: There has been a further refinement in the marketing concept particularly during s and s.
Accordingly the new concept goes beyond understanding the consumer needs and matching the products accordingly. This philosophy cares for not only consumer satisfaction but for consumer welfare or social welfare. Such social welfare speaks of pollution-free environment and quality of human life. Thus, a firm manufacturing a pack of cigarettes for consumer must not only produce the best cigarettes but pollution free cigarettes ; an automobile not only fuel efficient but less pollutant one.
In the other words, the firm to discharge its social responsibilities. Thus, social welfare becomes the added dimensions. The assumptions of social orientation philosophy are: i The firm is to produce only those products as are wanted by consumers ii The firm is to be guided by long-term profile goals rather than quick sales.
The concept can be illustrated as under. This social oriented philosophy is the latest and is considered as an integrated concept. This philosophy, as it covers earlier long standing concepts, is bounded to rule the marketing world for pretty long time.
However, we are to wait and see as to what changes are likely in the coming years and decades that will shape the new marketing concept. According to N. Border," Marketing mix covers two things, first a list of important elements that make up this marketing programme and list of forces having bearing on market operations. A product is sum total of its parts like materials used in its construction and its ability to perform, its packaging, its brand and intangibles associated with it- all speaks about its personality or image.
Industry dynamics ask for leadership that is not just adapting and facing uncertainties, but is also asking questions that impact the very fundamentals of the business.
It is looking at technology as an ally that helps at every level in the macro and the micro picture, to create a new world order that is efficient and equal. The 14th edition of the BW Businessworld Marketing Whitebook captures all of these different colours that are recreating the media and marketing landscape. An overview looking at key facets of the Indian economy, sectors that are contributing to GDP and high interest areas including the Government's role in creating a digital economy.
While advertising and marketing technology have gained enough momentum for the marketer to see a difference, what lies ahead…. BW Businessworld Marketing Whitebook iammarketer: As market dynamics demand leadership traits that are not just building a company and its workforce but the industry and society at large,. As Indian consumers look to upscale, premiumize and reach out for better options, how can marketers tap on the massive headroom for growth.
Khabirul Islam. Xavier Rozario. For Speaking Opportunities, please contact:. Shubhi Tandon.