Learning Your Subject . a free PDF checklist of all the SEO tools I use. Example: No other e-book covering SEO was supported by a blog. system. Each stop is a unique document (usually a web page, but sometimes a PDF, JPG, or other file). .. website. Learning the foundations of SEO is a vital step in achieving these . When search marketing began in the mids, manual. Practical SEO Techniques, a edition Free SEO book in PDF for professionals that deals with recent tools and techniques which are useful every day.
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We have prepared a list of best free SEO ebooks. SEO Learn Basics of Search Engine Optimization ebook SEO Trends E-book It covers topics such as machine learning, AMP, voice search and predicts their. PDF Drive is your search engine for PDF files. As of today we have 78,, eBooks for you to download for free. No annoying ads, no download limits, enjoy . These free ebooks will help you out perform better in SEO. Details: 52 pages – – PDF is the perfect one for every person who desire to start learning the founding principles of SEO. . Here 6th number book title is so compelling.
Cooperate with influencers. Content must be valuable so that people do visit it again. White hat SEO is a set of ethical techniques that stick to the guidelines and the rules. The basic part of white hat SEO are: Quality content with its relevance to the title. Building links It is a long-term strategy oriented for the customer experience. To become a good SEO you must be in a proper direction.
Talking about the most searched websites, YouTube, Facebook and Google top the list. They have the highest search volumes along with other navigational search queries. Informational search queries— This type of query is made when the user searches for some particular information. No specific website name is used. All around the world, people update their website daily, weekly or monthly.
The Internet has a new thing every single day. With new websites, changes or updates, the indexing keeps changing. And thus, organic results may also experience significant changes. Google algorithm also keep changing every now and then. Minor changes may not affect much, but major changes may show big impacts.
Hence, even if your website ranks on the top, an algorithm change can bring you down instantly. Here you can see the importance of getting high ranks in Google. Featured snippets give the exact answer to any query.
And thus, even the first rank results is ignored at times by the user. A few years ago, it was mostly about meta tags, over-optimized content and headlines. There was a time when websites got good rank by keyword stuffing meta tags, page titles and content. But now the times have changed and so are the Google algorithms.
If you want to learn SEO, it is important to be updated with the latest knowledge. One of the major changes is that the search engines now focus on user engagement. It consists of meta titles and meta description. Unlike before, there is no need to stuff your title and description with keywords to get better ranking.
But all it does is that it affects your click-through rate CTR. If you have a WordPress website, there are many plugins and tools such as Yoast. This tool lets you choose a focus keyword for the page content. The content and meta tags are then analyzed in the terms of this focus keyword.
It also analyses alt tags, keyword density, use of a keyword in HTML tags and more. Analyse what topic do people search the most for Before writing content on any topic, it is important to analyze what people want to read. Also, see if you can provide a unique content on the same or not.
There are many ways to do this, keyword research and analysis included. We will discuss more it in chapter 5. Title tag and Headings Do not forget to use your keyword in the meta title, description and the heading you use in your content. A well-written meta description can be a good opportunity to focus on your CTR click through rate.
Analyse your competitors and see what works for them. Adopt the same techniques or something even better. The word limit for meta title is up to 70 characters while the description has to be between to characters. WordPress plugins such as Yoast give you a preview of the meta tags. Use URLs that are relevant to your content. WordPress gives you set an option to choose a custom URL. Multimedia Use images, infographics, charts, and videos to create a attractive content.
Websites that use multimedia have a low bounce rate.
Using videos acts as a driving factor for people to like and share your content. Some tips to keep in mind- You can optimize your images with the related file name and alt tag. Use embedded video or charts. To keep a hold of important keywords, use transcripts. Internal links and outbound links Make sure to use at least 1 outbound link on your page from a good authority source. You can also promote your other articles and blogs with the use of internal links.
Users will easily visit your other articles as well. User engagement increases. Bots easily understand your website structure with internal links. Some tips to keep in mind- Outbound links do not directly affect your rank but it enhances your site trust. Using 2 to 3 links is sufficient according to the content length. Web crawlers scan every page, so do not use broken links. Having a social share option on your site is a better option to facilitate instate sharing.
Facebook, LinkedIn, and Twitter are no doubt the most used social platforms. Consider using other sites as well such as Reddit or Pinterest. The checklist for technical SEO 1. You can easily monitor the presence of your site in Google search results with this tool. You can manage your content for crawling, choosing what should be indexed and what not, site errors or code errors.
Some tips to keep in mind- First, verify your website to use Google search console. Site speed A slow site has more bounce rate. Select a trusted web hosting platform 3. Optimise your website for mobile devices People use the internet more on mobile than on desktop these days.
Having a mobile-optimized website is a must to enhance your SERP rankings. By mobile-first indexing, we imply that Google will follow the mobile version of your site for indexing and ranking. Some tips to keep in mind- You can check how responsive your website is by taking a mobile-friendly test. Monitor the ranking of your keywords for mobile search results 4. Sitemap It is like a map that guides the web crawlers through your website. It is always a good option to create a sitemap especially if you have a large site.
You just have to create a sitemap and submit it to Google. There is no penalty for not using it, but using it is always a better option. Some tips to keep in mind- Sitemaps are not necessary for every site. The sitemap should be in the root directory of your website. Some tips to keep in mind- Do not hide content from search engines by using robots. A lot of marketers used to think that they are separate players.
There has long been a myth that SEO is not needed for perfect content. There have been certain traditional beliefs, such as- SEO is for search engines only Content is for human beings only But in reality, SEO and content are best together!
All you have to do is just write a unique content and optimize it for the search engine as well as users.
This is also known as SEO content. What is the idle SEO content? Any content that you write should be unique, original and audience engaging. There is a variety of content to choose from: 1. Blogs Blogging has been very popular over the last few years. A blog is a good way to enhance user-engagement for e-commerce websites as well as bloggers.
Many bloggers also earn huge amount of money through blogging. Some tips to keep in mind- Write original content to stay out of the crowd Do research and use unique data Length is not an issue until the quality of your content is good 2.
Product Pages If you have an e-commerce website, the content on your product pages should be of utmost importance. The product pages often are used as the landing pages for PPC campaigns and paid social media campaigns.
Some tips to keep in mind- Be simple and descriptive for the product pages content The photos you use for your products should be professional Website speed and UX are equally important 3. Review pages You can become a trustworthy looked-upon influencer but writing reviews for various products.
Once you become popular, you can even gain profit from it by giving sponsored reviews.
Some tips to keep in mind- Write reviews on one particular topic Create your own standard and level of writing You have to be consistent in your performance to become a big name 4. Case studies Share the data you have collected on some particular topic. Do various experiments and challenge the standard myths. Case studies are generally unique and give new information to the users each time. Some tips to keep in mind- Take as much time as it takes and comes up with some original data.
Also, give your users some behind the scenes insights of your business Be as creative as possible. People do not like to read dull boring content 5. Infographics These are informative and interactive graphics and images. They are a great alternative for texts. Create infographics in a way that information becomes exciting and comfortable to read and understand.
Some tips to keep in mind- Infographics are shared a lot. So focus both on content and design. Include only necessary data in it Use charts and pictures Also, include transcripts with it for the web crawlers 6. The same topic might already have hundreds and thousands of posts on it.
So you have to be creative while writing yours and come up with something new. Do not copy the content from others. Some tips to keep in mind- You can use a video of your own or use custom screen recordings. There are no guarantees or warranties.
Use at your own risk. We can provide you with a full SEO audit that checks compliance with Google's webmaster guidelines and prioritises the actions to take to improve the quality of your website.