The best book of its kind in the industry! As a book, it has full of thoughts and practices in link building. The author Eric Ward is responsible for. This page eBook is packed to the brim with everything you need to know to design and execute a winning SEO link building campaign. The Ultimate Guide to Link Building by Eric Ward & Garrett French. Learn advanced tips, techniques and processes for efficient and effective link building.
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There is no shortage of information on link building but there can be some conflicting advice out there. This book aims to be the ONE single resource that all . This is the most complete guide to link building online. The best part? All of the strategies in this guide work GREAT in The eBook will include the information necessary to launch a successful link building campaign, such as: Preparing to Launch a Link Building Campaign; How to.
Of course, one of the biggest parts of the SEO process is link building. This is a book or an eBook to be precise that lends itself to offering the complete guide to link building. As such, I thought it would be quite handy to take a look. First and foremost, I found it an enjoyable read. The structure of the content was laid out in an easy-to-use format and, if you want to skip to a certain section, there are clearly defined areas that you can navigate to. There is no over-zealous technical jargon that bogs down the experience of reading the book. Everything is simplified and written in plain English — which always helps.
I was pretty happy with that! This book covers all the basics that you'll need to know before you can even get started building links such as:. This book covers the whole link building process from start to finish which allows even experienced link builders to improve their own processes and steps.
This book will show you real-life case studies that you can use to compare against your own projects and get a benchmark for what you're working on. Here is a sample of what is covered. He started doing SEO in and rose up the ranks to join Distilled in At Distilled he was able to work next to the industries best and work with some of the largest brands online to help them improve their online marketing. He now runs Aira, a digital marketing agency in the UK and works directly with a number of clients to help them improve their online presence.
We should make this required reading iacquire. I've just finished reading The Link Building Book by paddymoogan bit. A must read! Just read paddymoogan 's Link Building Book - great work, highly recommended! Highly recommended: I'm not joking. So great to read something so actionable for agencies.
The Link Building Book by paddymoogan is hands down the best link building resource I've ever read. Great work Paddy. Paddy's link building book is the most comprehensive collection of information, context, and real data that I have ever read on link building.
Whether you are a beginner or a seasoned link building expert, this book is required reading. Paddy's Link Building Book integrates history, theory, and practice to offer a compilation of simple ideas and actionable link building tips.
As one of the best SEOs in the industry, Paddy offers trustworthy knowledge and years of first-hand experience that can be used to grow your business. Best of all, throughout the book, Paddy emphasizes the importance of the human element and authentically building relationships to make link building a success. I'd highly recommend Paddys book as a resource for building your business online and as required reading for your internal marketing team.
Paddy Moogan is a well-known link builder who works for Distilled. If you're new to link building, want to learn more, or just need to brush up it is hard keeping up, you know then this book is perfect for you. Paddy doesn't just talk about link building in the book, he lays out concrete examples from different industries to illustrate the approach.
The guidance on outsourcing parts of the link building process is excellent. It's the A-Z bible of link-building. Enough foundational material here that I can give it to the most junior team member to get them up to speed, yet it's got depth and an array of specific techniques that it's useful to the most experienced link-builder.
Paddy Moogan is able to illustrate with extreme clarity the essence of linkbuilding both when it comes the nature of the SEO business. It is one of these books that is read easily even though a lot of the content in the book is highly complex. Truly one of the best SEO books I have ever read - if it is not the best!
All of the chapters were awesome and very useful and no matter how experience I am and know it was worth every penny. Paddy's link building book provides you with great workflows that leads to solid actions, great link building tactics and his personal point of views through real-life examples and years of first-hand experience.
This is a must read no matter if your a beginner or expert. I've shared my own link building approaches, processes and techniques. Whatever your industry, I've written the processes to be applicable to everyone and easy to follow.
Here is a sample of what you'll get. In fact, when BuzzSumo analyzed 1 million articles , they discovered that list posts generated more backlinks than other content formats…outperforming quizzes, videos and even infographics. But most importantly, that post is a link magnet. It has over 5, links. Why It Works: Statistics and data are highly-linkable. When someone cites your data, they link to you. Needless to say, this post contains a boatload of original data.
Like I mentioned above, most of these links come from people citing a particular statistic from our study: 4: In-Depth Ultimate Guides What It Is: A comprehensive resource that covers everything there is to know about a given topic and then some. Why It Works: Ultimate guides pack an insane amount of information in one place. This makes your guide THE go-to resource for that topic. Real-Life Example: I used to get emails from people asking me for keyword research advice on a daily basis.
The question is: How can you reach out to bloggers and journalists without ending up in their spam folder? One of the things we started putting into practice is writing epic content not just blog posts. This has worked like charm. Credit to you. We owe you a cup of coffee!! Thanks alot. Keep digging for us dude! Amazing piece of content. Kudos to Brian for sharing such quality, in-depth information. I just wanted to recommend a scroll to top button if possible, would help a lot.
Or is this only bc you are already advanced and have lots of backlinks to this page so no longer need to link out as a prereq to getting backlinks? Great question, Brent. I like to link out to curated resources because a it provides a lot of value and b is relatively easy to put together. As you said, this page has done well as a traditional GTGB so I thought it was time to add some more meat to the guide.
Your website provides the best tips about SEO. Great article as always. You are insanely good at making linkbuilding sound as easy as cooking a dish from a cookbook. Fantastic resource as usual. Anyway, I know social media is not your thing, but personally, my approach to SEO is to build a strong brand using social media, press releases and building profile and branded links. I think once you have a strong brand, your editorial link building campaign would be more organic, especially if the user is in a niche that has low search volume.
I love the design of this article. It makes the resource seem more valuable and trustworthy. Hi Brian, Another amazing article from you. Hi, Brian. I really like the way you explained things about link building and all that content promotion.
This content definitely teaches me a lot. I will surely share this with my friends and colleagues. Keep it up!
You rock Brian. Up to P2 for link building now too! Very impressive. Quick question…. Would this comment count as spam? Since I use Majestic, the results from there are little different PrtSc on https: How to contact them? Your formatting for these in depth guides is outstanding. Do you have any recommendations for guides on how to format this way with WordPress? Thanks in advance.
Please tell me how do you create such awesome Chapter layout at the beginning of the post chapter 1, chapter 2…chapter 7. Which tool do you use? How do you get such cool icons? I close my eyes and design of your page appears in front of my eyes. I keep finding myself coming back to your posts and guides. Truly, they are THE most thorough and epic resources available today! Thank you so much for compiling all of this information into one location! There are so many great strategies that it can be overwhelming.
According to the Google Keyword Tool this keyword has zero searches, even globally. Hi Brian great article here, Does this mean that posting a great article on your blog is not good enough to attract links to your site? My niche is pretty broad sleep related stuff and my main issue if segmenting it into topics that would be viable for power pages. The Ultimate Guide. I will now methodically apply the principles as practice for my recently launched site. Who knows, maybe I can be a case study subject for you too.
These are great white strategies that I need to be taking advantage of today. Email outreach can feel like a pain but in reality is such a valuable use of time.
It only takes a few good links to juice up the rankings. Thanks for the update enjoyed this read as much as the last one. I just started to use your strategies for a customer of mine and they are already starting to pay off. I live in the Netherlands and I have a question finding good quality sites.
When I use the skyscraper technique here in the Netherlands and fill in a keyword. I find that the nr 1 resource often has a ton of links from link exchange websites like startpagina. Brian, thank you again for your comprehensive and thorough work! Thanks again! This Guide has been more than a Gold Mine for us! It has helped us in building several white hat links for our own and many of our client websites.
Thank for your guide, Brian. But I was just wondering why it is showing the backlinks from ShoutmeLoud as a nofollow one…I couldnt understand whats happening.. Am I not supposed to get dofollow backlink from blog commenting?? I have the same problem as above that I cannot get a do follow link for blog commenting.
What am I doing or not doing? I had subscribe to your blog for some time now, but this is actually the first time I would be commenting. Hey Brian, thank you for this resource for link building. Not only do you write quality content, but it is content you can take action on right now to start getting links for any SEO campaign. I know I have been wanting to write another blog post and when I came to case study 3, I was blown out of the water by how many backlinks you can get from an inforgraphic on your site.
This content has some creative juices flowing.
Thanks for writing this amazing resource for link building and SEO, Cheers!! Great content, I watched a youtube video of yours and came here. Will surely apply techniques to build my blog. First off, awesome work! I have a site that ranks well for U. What would you suggest that I do in order to rank for other markets that I actually need to appear in. In addition to the UK, there are about 30 markets that are important for me. Fantastic article, as always.
Quick question: When emailing likely linkers, what is the angle? Are we asking them to add a link to a current piece of content, write a new piece of content that includes our content, or otherwise?
Btw, Can you link out to my site? Just kidding…. Thanks for this great content!!! Very detail, organized, perfect and full of information. As a marketer I also believe that it is very important to make a back-link to a good quality and relevant site. This guide is wonderful! I especially love the Skyscraper technique — brilliant! Then offer to tell your story and share lessons on podcasts in your industry.
I am falling in love with your website. Every time I read one of your articles I am both impressed and educated. Are there free or cheaper alternatives to try? Hi Brian, interesting guide and the whole website too. Thoroughly enjoyable read! I like the non-pushy approach which I sure work really well.
Even if your blog just had this post, this will be the best blog about link building. Hey Brian! Thanks for the guide. I am looking forward to receiving more stuff hopefully at the same level in my inbox. I am curious about your take on web 2. I read many places that they are good for authority and are good resources when it comes to creating diverse anchor texts? Anyway, thanks for this article — and the ton of new ideas it has given me.
I might never get an answer to this, but what wordpress content editor do you use, to design and present such beautiful and well written content? But I still have a lot of questions want to ask you.
I hired a company to help me build backlinks, they start working on that already more than 2 months. I also got their reports that they have already build a lot of backlinks for me. But my DA is still in 1. Is that normal or the backlinks are not good enough? Do you have any suggestions? Thank you very much! Hi Brian, I tried your skyscraper technique last year and had amazing results.
Are embedding script backlinks seen by google at the same level of quality as a regular backlink? I am building links from forums, So i want to know how many backlinks should i build in a day. Is there any limit of building links in a day? If there is then how many links should i build in a day to avoid getting spam. Another great round up of ways to build links.
Its funny how most havent changed over the years at all but fewer people seem to know or remember them. If like most people you already have plenty of written content, you can upload this to Narro for free and it will turn your blog posts into spoken audio formats using different accents. You can then submit these to apple podcasts and others and have a fully fledged podcast series from your existing content to link out from and too.
Thank Brian for your great post. I think this is nature but other hand it could be a duplicate of my content. Ignore or disavow that url? Thank you! Great post. What are your thoughts on scholarship links? Another great way to get links in a super advanced way is government links.
Works every time for me. Any of those 3 gets me a response. If you get a rejection thats ok, keep hustlin. I have a question. Do you think that niche directories still hold value? You hardly every see niche directories within prominent SERPs anymore. So how would they acquire traffic? The point is, how can a niche directory hold authority or equity if they are not listed high in the SERPs for their niche?
The probability of them being penalised by Google is high. In other words, would you want to associate you clients organic visibility by acquiring links in their directories? Hi Brian Thanks for a nice update to guide.
Any chance that guide could be made available as pdf? The one you have here is the guide. Thanks for the informative post. I did some research on the case studies that you posted. How does page with one backlink, and which barely ranks for any key terms around that topic get that much organic traffic? Again, thank you for a great post. Just wanted to know if link building via blog commenting is a good strategy because or budged is low….
I was going to quit last year because I was failed in doing so…But when I saw your video on YouTube luckily it motivates me a lot and decided to grow up once again..
Thanks a lot.. Hope for your amazing tips and guidance in future too.. I want to ask that is it necessary to have corporate account to access hunter. Thank you for this detailed information!
Thanks for this guide Brian, you left no stone unturned. For instance: If you have a web design business in the USA you should only build backlinks from other authority sites which are hosted in the USA.
Obviously, you should get most of your links from sites in your country. Very informative and simple. Everyone can take advantage of this article. I would definitely request to all beginners to please check out this amazing content on link building.
I have a question for you, if we are running an ecommerce website then what should we focus on the content or article topic? Is it necessary that it must be related to theame of your ecommerce website??
Please answer my questions. As I am a newbie.
I really want you suggestion or advice which will help me to motivate in this internet field. Do you think Google uses chrome data i.
I own you a beer or 2! Hi Brian, I am started following you just from yesterday and i am addicted to your blogs. Reading your blog is just a treat. Brian, this post really is great. I enjoy your blog layouts and overall syntax more and more with each read. Most SEO stuff feels spun and redundant. Thanks for showing case studies with real people and circumstances. Great write up and amazing formatting. Every site owner needs to read this.
So much misinformation in the world of SEO and this actually covers legit, actionable info. Also the broken link building strategy is great I found https: Any tips on staying motivated writing long post? Honestly, after words I am exhausted or find it hard to not to post what I have because it seems so long. Like you seem to have a really good handle on adding images any ratio you use? Honestly, I have been doing link building for so many years, but never have I got such a clear and detailed explanation ever.
The Skyscraper technique video in the middle was the icing on the cake. Quite a lot of doubts got cleared. Bookmarked the page for now, but will definitely give you a link once I create something worth linking from. Hi Brian, Very insightful as always. I have discovered some sites in my niche which are highly relevant to my site and which I would like to approach for link swaps.
I was thinking of placing external links per 1, word post and receive reciprocal backlinks per site. For example: Would Google consider this a Black Hat technique? A must read! So, I came here.
Have you ever checked a massive BLB tool link the following? As always a pleasure to read your post — when people ask me what is the best blog about SEO I always reply Backlinko. Thanks for sharing this comprehensive guide.
So very helpful! Especially the video on the skyscraper method gave me the tools that I have been searching for. I just love your content. Keep the good content coming. One question I do have for you on guest posting: Should I submit a guest post to several websites or just one? If several websites publish it, there will be duplicate content not on my site obviously but can it negatively impact my own site or link value?
Phenomenal guide, Brian! I appreciate you sharing the knowledge! Great content as usual! Thank you sharing this. You mention that its best to get links from authority sites that are closely related to my site.
This makes sense if you publish content for a specific industry. How does it work if I create content for multiple industries?
Do the links then become irrelevant? Fantastic in-depth article, super informative. As a relative newbie, this has opened my eyes to the potential of infographics and the skyscraper technique.
Thank you very much. Any special SEO tactics for an e-commerce online store that wants to get some share in the US market? Here you go: Your email address will not be published. Leave this field empty. The Definitive Guide Update. If you want more search engine traffic, link building is a must.
Just let me know where to send it takes 5 seconds: Chapter 1 Link Building Fundamentals. Chapter 2 Find High-Quality Links. Chapter 3 Content Marketing. Chapter 4 Email Outreach. Chapter 5 Black Hat Links. Chapter 6 Link Building Strategies. Chapter 7 New Case Studies. Chapter 8 Advanced Link Building. Chapter 1: Link Building Fundamentals. And we found that links impacted rankings more than any other factor: The question is: Why are links still so important?
You might be wondering: What is a high-quality link, exactly? And how do I build them? Keep reading…. Chapter 2: How to Find High-Quality Links. Why is this important? When it comes to building backlinks, one of two things can happen: Thing 1: Thing 2: Authority of the Page Is the page linking to you a PageRank powerhouse? And you get a link from an authoritative site…about unicycles. Will that link still count? According to that Google engineer: Is the Link Editorially Placed?
No matter where your link appears on a page, you should ask yourself: Or did you create a profile on a random site and drop a link? Quoth thy Google: Link Anchor Text. Anchor text is the clickable text section of a link. As it turns out, Google uses anchor text as a ranking signal.
Link Co-Occurrences. Co-Occurrences are the words and phrases that appear around your link. This makes sense if you think about it: Is the Link From a Guest Post? A few years ago, Google came right out and said: Chapter 3: Its no secret that content is the key that unlocks amazing backlinks.
As it turns out, certain types of content work best for link building. And here are the 4 types of content that tend to generate the most links: Visual Assets What It Is: Visual assets are: Real-Life Example: To date, this infographic has been linked to a staggering 2. In fact, lots of my links came from people posting the infographic on their site and linking back to me: List Posts What It Is: A numbered list of tips, techniques, reasons, myths…or just about anything.
Why It Works: List posts pack a ton value into digestible, bite-sized chunks. But most importantly, that post is a link magnet. It has over 5, links. Content that reveals new data from industry studies, surveys or original research. Needless to say, this post contains a boatload of original data. Like I mentioned above, most of these links come from people citing a particular statistic from our study: I used to get emails from people asking me for keyword research advice on a daily basis.
Chapter 4: If you want to build white hat links in and beyond , you need to use email outreach. How can you reach out to bloggers and journalists without ending up in their spam folder? Read this chapter to find out. The sites listed here are all Likely Linkers. The trick is to make your script not look like a script more on that in the next step. Talk Soon, [Your Name]. No guide to building links would be complete without a chapter on black hat SEO.
Does that mean you should avoid black hat link building altogether? Google Penguin What It Is: How to Avoid It: What It Is: How To Avoid It: Chapter 6: No intro needed for this chapter. Here are 3 of my battle-tested strategies for building lots of world-class backlinks: Resource Page Link Building First off: Resource pages are pages that link out to awesome content on a given topic.
Not bad. And my link will end up somewhere on the body of the page. Looks like a winner! Question about [Their Website] — Hi [Name] , I was Googling around for content about [Topic] this morning, when I came across your excellent resource page: Also, my guide might make a nice addition to your page.
Either way, thanks for putting together your list of resources. And have a great day! The Skyscraper Technique This video will walk you through the step-by-step process: Chapter 7: Incredible Case Studies. The best part? And this landed her a handful of links from authority sites in the science space: These white hat backlinks boosted her organic traffic by a legit Why does The Skyscraper Technique work so well?
According to Julie: First, I used search strings to bring up pages with lots of outbound links. Then I emailed the person in charge of that content to give them a heads up about broken links that I found: Note how uber-personalized that email is When they replied, I sent them the URL of the broken link…and a piece of content from Backlinko that would be a 1: And most folks were more than happy to add my link: Most people would just sit back and HOPE that people linked to their infographic.
So Rich reached out to tech sites that would be interested in checking it out. Because Rich provided so much value, most tech bloggers happily agreed to publish his infographic on their site: It took work to reach out to all of these bloggers and journalists.
But the hard work paid off. Rich landed 21 backlinks from this campaign. Just look at Matt Lawry. He promoted his content via email outreach: Chapter 8: Advanced Link Building Tips. I mean, they should link to you. But with a gentle nudge, most site owners are happy to turn your unlinked mention into a link. Send Emails In the Afternoon. I recommend using a tool like Boomerang to help time your outreach emails: Create Visualizations of Concepts, Ideas and Strategies.
Believe it or not, but lots of people have linked to me thanks to this simple illustration: Should you ask for a link in your first outreach email to someone? Short answer: